They have become a convenient platform for scaling sales, reaching a new audience, and strengthening the brand. However, along with this, new threats have emerged that many companies do not initially think about. When a brand becomes recognizable, it begins to work not only for its owner, but also — alas — for those who want to cash in on its name. We came face to face with this when sellers began appearing on popular marketplaces, placing products under our name. It would seem that competition is normal. But in this case, it was not just about the fight for the client, but about direct harm to our business: trademark abuse allowed unscrupulous sellers to use our reputation in their advertising, passing off cheap fakes as original goods.

Customers, unaware of the forgery, ordered products with a logo similar to ours, with a design in the style of our brand, and in the end received low-quality goods. The result was not long in coming: complaints, negative reviews, loss of trust. Some even contacted our support service directly with a request to figure out why the “official store” sent them something that was completely different from what was stated. The most dangerous thing was that such situations multiplied, and we physically could not track everything that was happening on dozens of sites at the same time.

At first, we tried to fight it manually: we monitored cards, contacted marketplace support, collected evidence, but all this took a huge amount of time. Moreover, violators easily created new accounts and resumed sales the next day. It was a vicious circle. Then we started looking for a specialized solution, and that's how we came across BluePear.

BluePear: How the Brand Protection System Works in Practice

BluePear turned out to be more than just a convenient tool — it became our full-fledged digital ally in the fight for honesty. After integrating the platform with key marketplaces, the system automatically began tracking all mentions of our brand, comparing them with our registered trademarks and official cards. The special feature of BluePear is that it does not just record violations — it systematically collects evidence.

Each suspicious mention is accompanied by screenshots of the card, a detailed description of the product, the date of placement, the seller's ID, and direct links. This turns a potential complaint into a serious, legally sound case that marketplaces take seriously. The platform allows you to generate reports using a template, attach documents confirming the registration of the mark, and instantly send a request through the interface of the trading platform itself. And all this in a matter of minutes.

In practice, this means that even if an offender appears today, the card with the violation can be deleted by the evening, and the seller can be blocked. We were able to act proactively and on a large scale: BluePear covers all the platforms where we are represented, and those where attempts to parasitize on our brand were previously detected. For the first time, we felt that the situation was under control.

Real results: Protecting reputation and increasing trust

After implementing BluePear, the situation changed dramatically. Firstly, the number of negative reviews and requests to the support service decreased almost by half in the first month. This means that counterfeits simply did not reach buyers. This means that we retained not only customers, but also trust in the brand. Secondly, marketplaces began to treat us as a full-fledged copyright holder, and not just another complainer. Automated requests prepared by BluePear look professional and do not raise doubts about their validity.

In addition, thanks to the accumulated statistics, we have come to better understand the dynamics of abuse: in what periods there is a surge, on which products are most often parasitized, from which regions fake accounts are most often registered. This gives us valuable marketing and legal insights, which we now use in planning advertising campaigns and protecting intellectual property.

It is also important that BluePear at https://bluepear.net/blog/trademark-abuse helps not only “put out fires”, but also prevent them. For example, when launching new product lines, the system monitors whether they start “flickering” at third-party sellers without our knowledge. If this happens, we react immediately, often even before the first sale.

To sum it up: modern brand safety is impossible without digital tools

Marketplaces have become a real battlefield for the attention and trust of buyers. And the winner is not the one who simply offers the best product, but the one who knows how to protect their reputation. We have seen this for ourselves. Without BluePear, we would have lost customers, reputation, and along with them, revenue. But thanks to this system, we not only maintained our positions, but strengthened them.

Today, we recommend BluePear to anyone who works with marketplaces and cares about long-term brand development. In today's world, where one click can turn your intellectual property into someone else's source of income, it is important to be one step ahead. BluePear allows you to do this. Confidently, professionally and - most importantly - effectively.